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Our e-library has been updated with several new articles. We would like to draw your attention to two of them which seem particularly relevant these days. One article looks at the relationship of PL buying and store loyalty, whereas the other investigates effective advertising strategies for different phases of economic cycles. Both the article and short managerial abstracts can be found here.

A new award has been created by one of the top international marketing journals (the International Journal of Research in Marketing) and the European Marketing Academy. It honours publications of lasting impact in the field of marketing and the sponsors chose the executive director of AiMark, Professor Jan-Benedict E.M. Steenkamp, for the award's title: The Jan-Benedict E.M. Steenkamp Award for Long Term Impact. Details are available here

New. Company Memberships. The AiMark community is expanding. We invite companies to join our research network and be part of cutting edge, relevant and actionable marketing insights. Details about the membership, its benefits and how to apply can be found here.

The current crisis is affecting most companies, usually not in positive ways. Two of our leading researchers, professors Jan-Benedict E.M. Steenkanp and Marnik Dekimpe have summarized major findings of our community that help managers tackle the current crisis. If you want to get some quick advice what (not) to do in these times, please read on here

eLibrary. If you are curious about details regarding some of these managerial insights (and the research that supports it), please visit our library. There you will find scientific articles and managerial abstracts covering a wide range of topics structured around our competence areas: Branding &Innovation, Marketing Effectiveness, Retailing & Ecommerce, and Quality of Life. Labels. The library contains more than 100 relevant academic articles with managerial abstracts available for 60 of these. By the summer a managerial abstract will be available for all articles in the library. You can access the full library by pressing the link on the top of the page.

New positions at Board of Academic Trustees. We are proud to announce that 11 leading investigators accepted the invitation to join our first AiMark Board of Academic Trustees. The members are Kusum Ailawadi (USA), Marnik Dekimpe (The Netherlands / Belgium), Hubert Gatignon (France), Karen Gedenk (Germany), Els Gijsbrechts (the Netherlands), Nicole Koschate (Germany), Gilles Laurent (France), Koen Pauwels (Turkey / USA), John Roberts(Australia / UK) and Harald van Heerde (New Zealand).

New positions at AiMark Executive Committee. We currently implemented a formal legal structure to include selected academic and business trustees at corporate level from leading FMCG manufacturers and retailers. The new AiMark Executive Committee of this legal not-for-profit structure are dr Raimund Wildner (chairman), prof. Jan-Benedict Steenkamp (executive director), mr. Lucien van der Hoeven (treasurer), mr. Richard Herbert (chief marketing officer and vice chairman) and ir Alfred Dijs (chief operation officer). The AiMark Foundation is registered in the Netherlands; our scope is truly European / global.

 

 

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