eLibrary
Welcome to our eLibrary.
In our eLibrary you will find the latest work - published and unpublished - of our community
members, Community members are academic members, business practitioners and professionals of
research institutes.
Access to our eLibrary is on invitation only and subject to approval of the board
of Aimark.
You will have access to our eLib when you are a community member, staff of our research
data partners or a regular client of GfK, TNS, Europanel or IRI.
Subscription to our eLib is for free.
No subscription yet?
Apply here.
Latest Publications
- Managerial abstract | Complete paper
1. 2009-00-00 A Cross-Continent Study of the Drivers of Consumer’s Willingness - Complete paper
2. 2008-12-00 Winners and losers in a major price war - Complete paper
3. 2008-12-00 Weathering product-harm crises - Complete paper
4. 2008-12-00 How to make it though an economic resession - Complete paper
5. 2008-06-00 StoreBrand 01 - Complete paper
6. 2008-06-00 Promotion 01 - Complete paper
7. 2008-06-00 CategorySales 01 - Managerial abstract | Complete paper
8. 2008-00-00 Weathering product-harm crises
