About us
Professor Jan-Benedict Steenkamp
Jan-Benedict E.M. Steenkamp (B.Sc., M.Sc., Ph.D. summa cum laude, Wageningen University, the Netherlands) is the CentER Research Professor of Marketing, GfK Professor of International Marketing Research, and Executive Director of AIMARK, Tilburg University (the Netherlands). He is Honorary Professor at the European Institute for Advances Studies in Management (Brussels) and a Davidson Institute Research Fellow at the University of Michigan Business School and Academic Trustee of the Marketing Science Institute (Boston, USA). He has been Professor of Marketing at the Catholic University of Leuven (Belgium) and Wageningen University (The Netherlands), the William Davidson Visiting Professor at the University of Michigan (USA), and a visiting professor at the Pennsylvania State University (USA), University of Innsbruck (Austria), and University of Murcia (Spain).
He has written or edited four books, and over 100 scholarly publications, among others in the International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science. He serves on the editorial boards of the Journal of Consumer Research, Journal Marketing Research and International Journal of Research in Marketing, and is the past editor of the International Journal of Research in Marketing. Current research focuses on international marketing, marketing research methods and techniques, effectiveness of marketing instruments (branding, price promotions, NPIs), private labels, e-commerce, innovative decision making, and interorganizational relationships.
He has chaired eight conferences for industry, and has presented at 50 industry conferences, at numerous academic conferences, and at a large number of U.S. and European universities. He is one of the coordinators for the European Doctoral Education Network (EDEN) in Marketing. He was the chair of an international research consortium that conducted a study into the development of pan-European marketing strategies for food companies, financed by the Commission of the European Communities.
He does executive teaching in the areas of branding, product development, international marketing, marketing research, and strategy. He has consulted with numerous companies and organizations on these topics, such as Unilever, Procter & Gamble, AIM (the European Brand Manufacturers' Association), Kraft, Zurich Financial Services Group, Sara Lee (Imperial Products), Johnson and Johnson (Janssen-Cilag), Vendex Food Group, and the Dutch Ministery of Agriculture.
