About us
Katrijn Gielens
Katrijn Gielens is Assistant Professor of Marketing at Tilburg University, the Netherlands. She received a M.Sc. in Applied Economics and a Ph.D. in Marketing from the Catholic University of Leuven, Belgium. Her primary research interests are in the areas of retailing, international entry and product innovation. Her articles have appeared in leading journals such as International Journal of Research in Marketing. In addition, she has presented at numerous academic conferences.
