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Conference Series for business practitioners. “Growing Your Category” available Now!
We are in the process of setting up a series of conferences to help business practitioners better understand and tackle relevant marketing issues.
Overall seven conferences will be developed in three areas:
a. Market Insights
1. New learnings on Category Growth
2. Effective Segmentation and Targeting
b. Growing Your Brand
3. Improving ROI on Advertising & Promotion
4. Improving ROI on Innovation
5. Improve Your Pricing Strategy and Tactics
c. Channel Management
6. Improving relationships with mainstream retailers
7. Understanding and benefiting from the discount channel
Each conference will highlight business issues we think every manager should constantly monitor and will show solutions developed in the AiMark network. We will deliver a maximum 30 minute executive presentation plus a solution-focused discussion to interested parties. Please get in touch with Dr. Oliver Koll if you want to learn more.
The first conference, Growing Your Category is available from early June 2006 and can be booked now. It provides practitioners with cutting-edge insights based on the latest scientific research.
For more information, click contact.
