Competence Areas
The Program Committee of AiMark has selected 4 areas of competence which reflect a consolidation of key issues for the next 3 to 5 years. This consolidation has been the result of extensive discussion with leaders in the FMCG arena, the academic world and literature, and industry bodies such as AIM and the Marketing Science Institute.
These 4 areas are:
> Quality of Life / Consumer Well-being
The Program Committee meets annually to review progress and to obtain inputs from Program Sponsors on key objectives and issues for up to the next 4 years. Use the menu or click on each area to learn more about many of the key issues foreseen.
