Competence Areas
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Our Work in progress on marketing mix effectiveness
> Foubert, Bram and Els Gijsbrechts, “The Impact of Promotional Bundles on Consumers’ Incidence, Quantity, and Choice Decisions.”
> Van Heerde, Harald, Els Gijsbrechts, and Koen Pauwels, “GfK Promotion Models.”
> Van Heerde, Harald, Els Gijsbrechts, and Koen Pauwels, “Price War: What is It Good for? Store Incidence and Basket Size Response to the Price War in Dutch Grocery Retailing.”
