Competence Areas
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Our Published work on retailing and e-commerce
> Campo, Katia., Els Gijsbrechts and Patricia. Nisol (2000), “Towards Understanding Consumers’ Response to Stockouts”, Journal of Retailing, 76(2), 219-242.
> Campo, Katia., Els Gijsbrechts, Tom Goossens, and Ann. Verhetsel (2000), “The Impact of Location-Specific Factors on the Attractiveness and Optimal Space Shares of Product Categories”, International Journal of Research in Marketing, 17(4), 255-279.
> Gijsbrechts, Els, Katia. Campo and Tom Goossens (2003), “The Impact of Store Flyers on Store Sales and Store Traffic: A Geomarketing Approach”, Journal of Retailing, 79(1), 1-16.
Campo, Katia, Els Gijsbrechts and Patricia. Nisol (2003), “The Impact of Retailer Stockouts on Whether, How Much and What to buy,” International Journal of Research in Marketing, 20(3), 273-286.
> Campo, Katia., Els Gijsbrechts and Patricia. Nisol (2004), “Dynamics in Consumer Response to Product Unavailability: Do Stock-out Reactions Signal Response to Permanent Assortment Reductions?”, Journal of Business Research, 57(8), 834-843.
> Campo, Katia and Els Gijsbrechts (2005), Retail Assortment, Shelf and Stockout Management: Issues, Interplay and Future Challenges, Applied Stochastic Models in Business and Industry, 21, N0s 4-5
> Breugelmans, Els, Katia Campo, and Els Gijsbrechts (2006), “Opportunities for active stockout management in online stores: the impact of retailers’ stock-out policy on online stockout reactions”, Journal of Retailing, forthcoming.
> Van Heerde, Harald J. and Tammo H.A. Bijmolt (2005), “Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Non-Members,” Journal of Marketing Research, 42 (4), 443-457.
> Van Dijk, Albert, Harald J. van Heerde, Peter S.H. Leeflang, and Dick R. Wittink (2004), “Similarity-Based Spatial Methods for Estimating Shelf Space Elasticities from Correlational data,” Quantitative Marketing and Economics, 2 (September), 257-277.
> Deleersnyder, Barbara, Geyskens Inge, Katrijn Gielens and Marnik G. Dekimpe (2002), “How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Netherlands,” International Journal of Research in Marketing, 19 (4), 337-348 (winner of the 2002 IJRM Best Paper Award).
> Geyskens, Inge, Katrijn Gielens and Marnik G. Dekimpe (2002), “The Market Valuation of Internet Channel Additions,” Journal of Marketing, 66 (April). 102-119.
> Gielens, Katrijn and Marnik G. Dekimpe (2001), “Do International Entry Decisions of Retail Chains Matter in the Long Run?” International Journal of Research in Marketing, 18 (3), 235-259 (winner of the 2001 IJRM Best Paper Award).
