Research Areas
AiMark's mission is to provide new knowledge and insights to the Program Sponsors and its partners. A barrier to gaining these insights, in many cases, is the absence of adequate research techniques and conceptual frameworks that work across countries. Therefore an important part, especially on the academic side of AiMark, is the search for and establishment of validated techniques and proven research concepts.
Professor Jan-Benedict Steenkamp
Program coordinator
Focal areas:
> Market segmentation
> Time Series Analysis
> Valid Measurement in Marketing
Key strategic partners: Pennsylvania State University, University of Groningen, Catholic University of Leuven, University of Michigan, Carnegie Mellon University, Erasmus University Rotterdam, Northwestern University, UCLA.
