Research Areas
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Our Published work on Market Segmentation
> Wedel, Michel and Jan-Benedict E.M. Steenkamp (1989), “Fuzzy Clusterwise Regression Approach to Benefit Segmentation,” International Journal of Research in Marketing, 6 (4), 241-258.
> Steenkamp, Jan-Benedict E.M. and Michel Wedel (1991), “Segmenting Retail Markets on Store Image Using a Consumer-Based Methodology,” Journal of Retailing, 67 (Fall), 300-320.
> Wedel, Michel and Jan-Benedict E.M. Steenkamp (1991), “A Fuzzy Method for Simultaneous Market Structuring and Benefit Segmentation,” Journal of Marketing Research, 28 (November), 385-396. [lead article]
> Steenkamp, Jan-Benedict E.M. and Michel Wedel (1993), “Fuzzy Clusterwise Regression in Benefit Segmentation: Application and Investigation into its Validity,” Journal of Business Research, 26 (3), 237-249.
> Kamakura, Wagner, Thomas P. Novak, Jan-Benedict E.M. Steenkamp and Theo M.M. Verhallen (1993), “Identification de Segments de Valeurs Pan-Européens par un Modèle Logit sur les Rangs avec Regroupements Successifs (Identifying Pan-European Value Segments with a Clusterwise Rank-Logit Model),” Recherche et Applications en Marketing, 8 (4), 30-55.
> Wedel, Michel, Frenkel ter Hofstede and Jan-Benedict E.M. Steenkamp (1998), “Mixture Model Analysis of Complex Samples,” Journal of Classification, 15 (2), 225-244.
> ter Hofstede, Frenkel, Jan-Benedict E.M. Steenkamp and Michel Wedel (1999), “International Market Segmentation Based on Consumer-Product Relations,” Journal of Marketing Research, 36 (February), 1-17 [lead article] [finalist for the Paul E. Green Best Article Award; winner of the O’Dell Award].
> Steenkamp, Jan-Benedict E.M. (2001), “The Role of National Culture in International Marketing Research,” International Marketing Review 18 (1), 30-44.
> Steenkamp, Jan-Benedict E.M. and Frenkel ter Hofstede (2002), “International Market Segmentation: Issues and Perspectives,” International Journal of Research in Marketing, 19 (3), 185-213. [lead article; finalist for the IJRM Best Article Award]
> ter Hofstede, Frenkel, Michel Wedel, and Jan-Benedict E.M. Steenkamp (2002), “Identifying Spatial Segments in International Markets,” Marketing Science, 21 (Spring), 160-177. [finalist for the John D.C. Little Award]
