Research Areas
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Our Published work on Time Series Analysis
> Van Heerde, Harald J., Marnik. G. Dekimpe, and William P. Putsis, Jr. (2005), “The Lucas Critique and Marketing Models,” Journal of Marketing Research, 42 (1), 15-21.
> Van Heerde, Harald J., Peter S.H. Leeflang, and Dick R. Wittink (2001), “Semiparametric Analysis of the Deal Effect Curve,” Journal of Marketing Research, 38 (2), pp. 197-216. [Finalist most impactful paper (William O’Dell) award]
> Deleersnyder, Barbara, Marnik G. Dekimpe, Miklos Sarvary and Philip M. Parker (2004), “Weathering Tight Economic Times: The Sales Evolution of Consumer Durables over the Business Cycle,” Quantitative Marketing and Economics, 2, 347-383.
> Dekimpe, Marnik G. and Dominique M. Hanssens (2004), “Persistence Modeling for Assessing Marketing Strategy Performance,” in D. Lehmann and C. Moorman (Eds.), Assessing Marketing Strategy Performance, Marketing Science Institute, 69-93.
> Pauwels, Koen, Imran Currim, Marnik G. Dekimpe, Eric Ghysels, Dominique M. Hanssens, Natalie Mizik and Prasad Naik (2004), “Modeling Marketing Dynamics by Time Series Econometrics,” Marketing Letters, 15 (4) 167-183.
> Dekimpe, Marnik G. and Dominique M. Hanssens (2000), “Time-series Models in Marketing: Past, Present and Future,” International Journal of Research in Marketing, 17 (2-3), 183-193.
> Dekimpe, Marnik G. and Dominique M. Hanssens (1995), "The Persistence of Marketing Effects on Sales," Marketing Science, 14 (Winter), 1-21 (lead article and winner of the 1995 John D.C. Little Best Paper Award of the INFORMS college on Marketing)
