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Our Work in progress on Valid Measurement in Marketing
> De Jong, Martijn, Jan-Benedict E.M. Steenkamp, Jean-Paul Fox, and Hans Baumgartner, “Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation,” Under review by Journal of Marketing Research (second revision).
> De Jong, Martijn, Jan-Benedict E.M. Steenkamp, and Jean-Paul Fox, “Addressing Cross-national Measurement Invariance Using a Hierarchical IRT Model,” Under review by Journal of Consumer Research (first revision).
> Steenkamp, Jan-Benedict E.M., Martijn de Jong, and Hans Baumgartner, “A Global Investigation into the Individual and Cultural Drivers of Socially Desirable Responding.”
