Research Areas
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Our Published work on Valid Measurement in Marketing> Steenkamp, Jan-Benedict E.M. and Dick R. Wittink (1994), “The Metric Quality of Full-Profile Judgments and the Number-of-Level Effects in Conjoint Analysis,” International Journal of Research in Marketing, 11 (3), 275-286.
> Steenkamp, Jan-Benedict E.M., Hans C.M. van Trijp and Jos M.F. ten Berge (1994), “Perceptual Mapping Based on Idiosyncratic Sets of Attributes,” Journal of Marketing Research, 31 (February), 15-27.
> Steenkamp, Jan-Benedict E.M. and Hans C.M. van Trijp (1996), “Task Experience and Validity in Perceptual Mapping: A Comparison of Two Consumer-Adaptive Techniques,” International Journal of Research in Marketing, 13 (3), 265-276.
> Steenkamp, Jan-Benedict E.M. and Hans C.M. van Trijp (1997), “Attribute Elicitation Techniques in Marketing Research: A Comparison of Three Methods,” Marketing Letters, 8 (2), 153-165. [lead article]
> ter Hofstede, Frenkel, Anke Audenaert, Jan-Benedict E.M. Steenkamp and Michel Wedel (1998), “The Association Pattern Technique: An Alternative Approach to Measuring Means-End Chains,” International Journal of Research in Marketing, 15 (1), 37-50.
> Steenkamp, Jan-Benedict E.M. and Hans C.M. van Trijp (1991), “The Use of LISREL in Validating Marketing Constructs,” International Journal of Research in Marketing, 8 (4), 283-299. [lead article]
> Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1998), “Assessing Measurement Invariance in Cross-National Consumer Research,” Journal of Consumer Research, 25 (June), 78-90 [winner of the AMA Global Marketing SIG Excellence in Research Award].
> Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (1998), “Multi-Group Latent Variable Models for Varying Numbers of Items and Factors With Cross-National and Longitudinal Applications,” Marketing Letters, 9 (1), 21-35.
> Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (2000), “On the Use of Structural Equation Models in Marketing Modeling,” International Journal of Research in Marketing, 17 (2-3), 195-202.
> Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (2001), “Response Styles in Marketing Research: A Cross-National Investigation,” Journal of Marketing Research, 38 (May), 143-156. [lead article] [finalist for the Paul E. Green and O’Dell Awards]
> Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (2006), “An Extended Paradigm for Measurement Analysis Applicable to Panel Data,” Journal of Marketing Research 43 (August) (in press).
