Jacobs Douwe Egberts (JDE), the global coffee & tea company, announced it will join the AiMark foundation from today. Primary reason for JDE to join AiMark is the profound interest in understanding consumer behaviour in order to serve coffee & tea drinkers better around the world.
Mr Pascal Mignolet, Global Director of Market Research at JDE stated: “JDE is pleased to join the AiMark foundation as we they offer a unique platform to obtain the latest academic knowledge on marketing. AiMark is incremental to all our other efforts to obtain a deep understanding of consumer behaviour and the AiMark network will enable us to accelerate the growth of our brands in both mature and emerging markets”.
On behalf of AiMark Mr Alfred Dijs, Chief Operating Officer, remarked: “We are proud to welcome JDE as a new member of AiMark: JDE is a global company with a highly professional marketing team. We believe our vast library of academic research, our global network and our Brand Growth initiative will enable JDE to make more and better marketing decisions”.
ABOUT JACOBS DOUWE EGBERTS (JDE)
A global coffee & tea company, serving consumers in more than 100 countries through iconic brands including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilao & Gevalia. JDE has revenues of more than 5 billion euro.
It is a non-profit cooperation between the academic and business world. The activities of AiMark Institute are coordinated at University of Tilburg (for Europe) and UNC-Chapel Hill (for USA) headed by Prof. Jan-Benedict E.M. Steenkamp working in cooperation with a global community of leading academics and fuelled by the massive consumer databases of Europanel and its partners GfK, Kantar Worldpanel and IRIWorldwide.