Steenkamp receives EMAC Distinguished Marketing Scholar Award 2013
Professor Jan-Benedict Steenkamp of the
University of North Carolina at Chapel Hill is the winner of the EMAC
Distinguished Marketing Scholar Award 2013. This annual award
is designed to be the highest honor that a marketing educator who has had
extensive connections with EMAC (European Marketing Academy) can receive. The
two main criteria for the award are: (1) Outstanding marketing scholarship as
reflected in extensive, impactful research contributions and (2) Outstanding
contributions to the European Marketing Academy.
Steenkamp is an extremely high-profile researcher who has published in all
major marketing journals, including International
Journal of Research in Marketing, Journal of Consumer Research, Journal of
Marketing, Journal of Marketing Research, and Marketing Science.
Evidencing his very broad interests and competence he has also published in
leading journals as diverse as Psychometrika,
Academy of Management Journal, Harvard Business Review, Management Science,
and the Journal of Management,
among others. Overall, his articles in leading international journals add up
to over 70.
is a leading expert in multiple domains such as global or cross-cultural
marketing, retailing (notably private label management), innovativeness,
promotional effectiveness, and method-wise in structural equation modeling
and measurement invariance. He works on important managerially relevant
questions while remaining at the frontier of new marketing methodologies.
This explains in large part his success in publishing in the top journals of
our profession. His work has been cited over 17,000 times and his articles
have won several of the most prestigious awards in the marketing discipline,
including the O’Dell Award, the John D.C. Little award, the Frank M. Bass
Award and the IJRM Best Article Award.
Steenkamp has provided extensive service to EMAC. He has been Editor-in-Chief
of the International
Journal of Research in Marketing for which he raised the quality
considerably. He has also served as Vice-President Publications of EMAC and
been a major source of support for EMAC as well as having been involved with
all kinds of doctoral education activities organized by EMAC and the European
Institute (EIASM). In addition, he is “founding father” of Advanced
International Marketing Knowledge (AiMark), a non-profit foundation that
brings together CPG companies, academic researchers and data providers.
Through AiMark, numerous researchers have gained access to unique data sets.
Steenkamp has made a very significant contribution to the quality of research
in marketing in Europe, through his own work, through the many successful
doctoral students he has supervised, and through the multiple articles he has
co-authored with other European scholars. Given he is a European trained in
Europe (with his Ph.D. at Wageningen), his distinguished international career
has advanced the global standing of European marketing scholars, and has
raised considerably the aspiration level of the European research community.
Jan-Benedict Steenkamp fully deserves the honor of EMAC Distinguished
Marketing Scholar. He will officially be presented with the Award at the
forthcoming EMAC conference in Istanbul (Jun 5-7), in a special session
during which he will give an invited presentation (June 6 at 11:00h).
The Award Committee consisted of Sönke Albers (chair), Gilles Laurent, and
Berend Wierenga. For more information, contact Sönke Albers (email@example.com).
Hamburg, March 2013.