Kristopher Keller has been awarded the 2014 GfK Market Research Award for his Research Master Thesis:
“Let your banner wave? Naming strategies for private labels” (thesis coaches:
Marnik Dekimpe and Inge Geyskens).
Bachelor and Master thesis students from multiple
countries compete for this award, and the award is granted once a year to a
thesis student that deals with market research that led to unique insights that
could be translated into a management decisions or action. The award comes with
a cash price of 1.500€. To access the full thesis via our eLibrary, click here.