Ter Braak wins IJRM-EMAC best paper award
Anne ter Braak has won the 2013 IJRM-EMAC Best Paper Award. She received the award in Valencia, Spain, at EMAC 2014, the annual conference of the European Marketing Academy. Does private-label production by national-brand manufacturers create discounter goodwill? (co-authored by Barbara Deleersnyder, Inge Geyskens and Marnik G. Dekimpe) was considered the best paper published in the International Journal of Research in Marketing in 2013. To access the full article via our eLibrary, please click here.