Vandemoortele becomes member of AiMark
The European Bakery and Margarines, Culinary Oils & Fats company Vandemoortele announced today it has joined the AiMark foundation as a new member. Vandemoortele has chosen AiMark as marketing knowledge platform to increase their understanding of the effectiveness of marketing instruments.
Mr Alwin van den Berg, Country Manager of Vandemoortele Netherlands, emphasized the importance of the partnership with AiMark: “In the past months we worked with AiMark to explore new strategic paths. Vandemoortele appreciates the wide array of perspectives and thought leadership that AiMark offers based on the latest marketing science. We are confident that this will engage our people and create better products and services for our customers”.
On behalf of AiMark Mr Alfred Dijs, Chief Operating Officer, stated: “AiMark welcomes Vandemoortele as new member of AiMark. We enjoyed the highly engaging workshops and we look forward to the partnership with this highly professional organisation. AiMark was founded: on the principles of trust, sharing, active participation, and this exactly what we experience when working with the Vandemoortele team”.
Vandemoortele is a leading European food company from Belgian origin. Vandemoortele focuses on two activities where it has become market leader: Bakery Products and Margarines, Culinary Oils & Fats. In 2015 Vandemoortele achieved a revenue of 1.4 billion euro. With Headquarters in Gent, Belgium, Vandemoortele operates in 12 countries with brands such as Vandemoortele, Vitelma, Diamant, Gouda’s Glorie and Risso.
It is a non-profit cooperation between the academic and business world. The activities of AiMark Institute are coordinated at University of Tilburg (for Europe) and UNC-Chapel Hill (for USA) headed by Prof. Jan-Benedict E.M. Steenkamp working in cooperation with a global community of leading academics and fuelled by the massive consumer databases of Europanel and its partners GfK, Kantar Worldpanel and IRIWorldwide.