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eLibrary

AiMark












GfK Verein
Europanel
eLibrary
If you are curious about details and managerial insights, please visit our library. There you will find scientific articles and managerial abstracts covering a wide range of topics structured around our competence areas: Branding &Innovation, Marketing Mix Effectiveness, Retailing, Quality of Life / Consumer Well-Being, and Digital Marketing. The library contains more than 150 relevant academic articles (including not yet published working papers) with managerial abstracts available for 120 of these. You can access the full library here.