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GfK Verein
Europanel
  • The theme of this year’s Summit is “Brand Portfolio Strategy: Not doing more or doing less but doing it smarter”. The event will be held at the GfK Netherlands office, Dongen on June 28th 2017. This afternoon is dedicated to a better understanding of the building blocks of strong brands and is nurtured by the latest learnings from the academic community as well as a global research initiative (Brand Growth 2.0, insights from 10,000+ brands) providing evidence what brands need (and what not) to grow. Click here to read more.
  • The Marketing Strategy SIG is delighted to announce that Prof. Marnik Dekimpe is the winner of the 2017 Mahajan Award for Lifetime Contributions to Marketing Strategy Research. A three member panel of past winners and/or editors of Journal of Marketing/Journal of Marketing Research found Prof. Dekimpe’s research accomplishments to be highly remarkable and deserving of this year’s award. Click here to read more.
  • Zespri Kiwifruit, the global producer and marketer of kiwifruit, announced today it will join the Aimark foundation from 1st January 2017. Click here to read more.
  • The European Bakery and Margarines, Culinary Oils & Fats company Vandemoortele announced today it has joined the AiMark foundation as a new member. Vandemoortele has chosen AiMark as marketing knowledge platform to increase their understanding of the effectiveness of marketing instruments. Click here to read more.
  • Jacobs Douwe Egberts (JDE), the global coffee & tea company, announced it will join the AiMark foundation from today. Primary reason for JDE to join AiMark is the profound interest in understanding consumer behaviour in order to serve coffee & tea drinkers better around the world. Click here to read more.
  • Kristopher Keller has been awarded the 2014 GfK Market Research Award for his Research Master Thesis: “Let your banner wave? Naming strategies for private labels” (thesis coaches: Marnik Dekimpe and Inge Geyskens). Bachelor and Master thesis students from multiple countries compete for this award, and the award is granted once a year to a thesis student that deals with market research that led to unique insights that could be translated into a management decisions or action. The award comes with a cash price of 1.500€. Click here to read more.
  • Anne ter Braak has won the 2013 IJRM-EMAC Best Paper Award. She received the award in Valencia, Spain, at EMAC 2014, the annual conference of the European Marketing Academy. Does private-label production by national-brand manufacturers create discounter goodwill? (co-authored by Barbara Deleersnyder, Inge Geyskens and Marnik G. Dekimpe) was considered the best paper published in the International Journal of Research in Marketing in 2013. Click here to read more.
  • May 16, 2013 Peter Verhoef has won the 2012 Sheth Foundation/Journal of Marketing Award for his article on CRM that appeared in issue 67(4) in 2003. Click here to read more.
  • March 18, 2013 Professor Jan-Benedict Steenkamp of the University of North Carolina at Chapel Hill is the winner of the EMAC Distinguished Marketing Scholar Award 2013. This annual award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (European Marketing Academy) can receive. The two main criteria for the award are: (1) Outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) Outstanding contributions to the European Marketing Academy. Click here to read more.
  • If you are curious about details and managerial insights, please visit our library. There you will find scientific articles and managerial abstracts covering a wide range of topics structured around our competence areas: Branding &Innovation, Marketing Mix Effectiveness, Retailing, Quality of Life / Consumer Well-Being, and Digital Marketing. The library contains more than 150 relevant academic articles (including not yet published working papers) with managerial abstracts available for 120 of these. Click here to read more.