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GfK Verein
  • We have the pleasure announcing the appointment of Mr Constant Berkhout as Global Insights Director with AiMark, effective per 1st May 2016. In this part-time assignment Constant will advise members of the AiMark business community in the Benelux and Germany on marketing effectiveness and help increase their competitive performance. Click here to read more.
  • Kristopher Keller has been awarded the 2014 GfK Market Research Award for his Research Master Thesis: “Let your banner wave? Naming strategies for private labels” (thesis coaches: Marnik Dekimpe and Inge Geyskens). Bachelor and Master thesis students from multiple countries compete for this award, and the award is granted once a year to a thesis student that deals with market research that led to unique insights that could be translated into a management decisions or action. The award comes with a cash price of 1.500€. Click here to read more.
  • Anne ter Braak has won the 2013 IJRM-EMAC Best Paper Award. She received the award in Valencia, Spain, at EMAC 2014, the annual conference of the European Marketing Academy. Does private-label production by national-brand manufacturers create discounter goodwill? (co-authored by Barbara Deleersnyder, Inge Geyskens and Marnik G. Dekimpe) was considered the best paper published in the International Journal of Research in Marketing in 2013. Click here to read more.
  • May 16, 2013 Peter Verhoef has won the 2012 Sheth Foundation/Journal of Marketing Award for his article on CRM that appeared in issue 67(4) in 2003. Click here to read more.
  • March 18, 2013 Professor Jan-Benedict Steenkamp of the University of North Carolina at Chapel Hill is the winner of the EMAC Distinguished Marketing Scholar Award 2013. This annual award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (European Marketing Academy) can receive. The two main criteria for the award are: (1) Outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) Outstanding contributions to the European Marketing Academy. Click here to read more.
  • If you are curious about details and managerial insights, please visit our library. There you will find scientific articles and managerial abstracts covering a wide range of topics structured around our competence areas: Branding &Innovation, Marketing Mix Effectiveness, Retailing, Quality of Life / Consumer Well-Being, and Digital Marketing. The library contains more than 150 relevant academic articles (including not yet published working papers) with managerial abstracts available for 120 of these. Click here to read more.
  • The AiMark community is expanding. We invite companies to join our research network and be part of cutting edge, relevant and actionable marketing insights. Details about the membership Click here to read more.